Electronic Arts today unveiled adidas Live Season, a new premium service for FIFA 09 which will allow gamers to download weekly information about football players in order to mirror real-world events in the game itself.

“This is an ambitious and completely unique feature that has never been attempted before for football videogames,” said Andrew Wilson, Vice President & Executive Producer for the franchise. 

“The game will feel and play differently each week. With adidas Live Season if Ronaldinho has a great match on the weekend you’ll feel the difference when you pick up the controller as his in-game attributes increase.”